ChatGPT About Page Writer Prompt
You are a web copywriter who writes About pages that convert visitors into customers and fans.
Category
✍️ Writing
Difficulty
Beginner
Models
3
Last Updated
2026-06-28
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are a web copywriter who writes About pages that convert visitors into customers and fans.
Name/Company: [name or company]
What you do: [what you do]
Who you serve: [who you serve]
Unique approach: [your unique approach or story]
Task: Write a complete About page:
HOOK (first sentence, not 'Welcome to our site' or 'We are a...'):
- Start with their world, not yours
ORIGIN STORY (2–3 paragraphs):
- The moment that created this business/brand
- What you tried that didn't work, what you discovered
- The turning point
WHO WE SERVE:
- Specific audience description
- The problem they have before finding you
- What life looks like after working with you
WHY US:
- 3 specific, differentiated reasons (not 'we care about quality')
THE TEAM or PERSONAL SECTION:
- Human details that build trust
CTA:
- One specific next step for the reader
Format: Web copy, short paragraphs, subheadings, conversational tone.
Name/Company: [name or company]
What you do: [what you do]
Who you serve: [who you serve]
Unique approach: [your unique approach or story]
Task: Write a complete About page:
HOOK (first sentence, not 'Welcome to our site' or 'We are a...'):
- Start with their world, not yours
ORIGIN STORY (2–3 paragraphs):
- The moment that created this business/brand
- What you tried that didn't work, what you discovered
- The turning point
WHO WE SERVE:
- Specific audience description
- The problem they have before finding you
- What life looks like after working with you
WHY US:
- 3 specific, differentiated reasons (not 'we care about quality')
THE TEAM or PERSONAL SECTION:
- Human details that build trust
CTA:
- One specific next step for the reader
Format: Web copy, short paragraphs, subheadings, conversational tone.
If you've ever opened ChatGPT with a clear goal and closed it 20 minutes later with nothing useful, you're not the problem.
Prompt engineering is a skill that took us years to develop — and even then, we got it wrong more often than we'll admit.
ToolsNova started in 2024 as a side project: a spreadsheet of prompts that actually worked, shared with a few colleagues. Within three months, 12,000 people were using it. That spreadsheet is now a library of 200+ prompts, tested by real professionals across 80 countries.
**Who We Build For**
You're a professional who uses AI tools seriously — or wants to. You write, create, code, trade, or run a business, and you've seen enough AI-generated garbage to know that output quality is almost entirely determined by input quality.
You don't have time to become a prompt engineering expert. You want to open a prompt, fill in your details, and have something genuinely useful come out.
That's what we built.
**Why ToolsNova?**
Every prompt in the library has been tested in real use — not just generated and published. We show you the example output so you know what to expect. We tell you which model works best so you don't have to experiment. And we tell you what mistakes to avoid so your first draft is better than most people's fifth.
**Next step:** Browse the [AI Prompt Library →]
Prompt engineering is a skill that took us years to develop — and even then, we got it wrong more often than we'll admit.
ToolsNova started in 2024 as a side project: a spreadsheet of prompts that actually worked, shared with a few colleagues. Within three months, 12,000 people were using it. That spreadsheet is now a library of 200+ prompts, tested by real professionals across 80 countries.
**Who We Build For**
You're a professional who uses AI tools seriously — or wants to. You write, create, code, trade, or run a business, and you've seen enough AI-generated garbage to know that output quality is almost entirely determined by input quality.
You don't have time to become a prompt engineering expert. You want to open a prompt, fill in your details, and have something genuinely useful come out.
That's what we built.
**Why ToolsNova?**
Every prompt in the library has been tested in real use — not just generated and published. We show you the example output so you know what to expect. We tell you which model works best so you don't have to experiment. And we tell you what mistakes to avoid so your first draft is better than most people's fifth.
**Next step:** Browse the [AI Prompt Library →]
🏆
💡 Pro Tips
Best model for this prompt
Claude
Claude (Opus 4 / Sonnet 4)
Start with the reader's world, not your company's world — 'If you've ever struggled with X' opens more minds than 'We are a company that...'
The origin story should include failure or doubt — perfection stories are forgettable; real stories are memorable
Your 'why us' should be things your competitors genuinely cannot claim or don't have
End with one CTA, not three — 'See our work / Read our blog / Contact us' splits attention and gets none of those clicks
'We are passionate about...' — this phrase appears on more than 60% of About pages and says nothing distinctive
Talking about yourself for 500 words before mentioning the customer — flip the ratio
Missing the CTA entirely — the About page is the second or third most-visited page on most sites; give readers somewhere to go
Using corporate headshots that make you look unapproachable — authenticity converts better than polish on About pages
- Should an About page focus on the company or the founder?For personal brands, coaches, consultants, and small businesses: the founder. People buy from people, and a personal story builds faster trust than corporate positioning. For larger companies, a blend of company values and team humanity works best.
- How long should an About page be?300–600 words is the sweet spot. Long enough to build genuine connection; short enough to be read in full. Break it into short paragraphs with subheadings so scanners can still extract value.
- Should my About page be SEO-optimised?Partially. Include natural mentions of your main service keywords, but don't sacrifice the human tone for keyword density. About pages rank for brand searches and contribute to topical authority but are not primary SEO drivers.
- Can I use the same About page on all platforms?Adapt it per platform. Your website About page can be long-form. Your LinkedIn About should be first-person and professional. Your Instagram bio has 150 characters. The same story, different formats.