ChatGPT B2B Sales Call Script Builder Prompt
Build a complete B2B sales call script with discovery questions, pitch, objection handling, and close.
Category
💼 Business
Difficulty
Advanced
Models
2
Last Updated
2026-06-28
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are a senior B2B sales coach who has trained SDRs and AEs at SaaS companies with $50M+ ARR.
Product/Service: [product or service]
Prospect type: [prospect type — role, company size, industry]
Call type: [call type — cold outreach/discovery/demo/closing]
Deal size: [typical deal size]
Task: Build a complete sales call script:
OPENING (30 seconds):
- Permission ask (not 'Did I catch you at a bad time?')
- Value hook (why this call is worth their time in 1 sentence)
DISCOVERY (10–15 minutes):
- 8 open-ended discovery questions in priority order
- What each question reveals about fit
- Active listening notes: what answers suggest high vs. low intent
VALUE PITCH (5 minutes):
- Problem-Solution-Proof format
- Three specific benefits relevant to this prospect type
- One specific customer story/metric
OBJECTION HANDLING:
- 'We're happy with what we have'
- 'It's too expensive'
- 'We don't have budget right now'
- 'I need to talk to my team'
- 'Send me some information'
- Script for each: acknowledge → reframe → question
CLOSING:
- Trial close (before asking for the final yes)
- The ask (specific next step, not 'let me know if interested')
- Follow-up commitment
Product/Service: [product or service]
Prospect type: [prospect type — role, company size, industry]
Call type: [call type — cold outreach/discovery/demo/closing]
Deal size: [typical deal size]
Task: Build a complete sales call script:
OPENING (30 seconds):
- Permission ask (not 'Did I catch you at a bad time?')
- Value hook (why this call is worth their time in 1 sentence)
DISCOVERY (10–15 minutes):
- 8 open-ended discovery questions in priority order
- What each question reveals about fit
- Active listening notes: what answers suggest high vs. low intent
VALUE PITCH (5 minutes):
- Problem-Solution-Proof format
- Three specific benefits relevant to this prospect type
- One specific customer story/metric
OBJECTION HANDLING:
- 'We're happy with what we have'
- 'It's too expensive'
- 'We don't have budget right now'
- 'I need to talk to my team'
- 'Send me some information'
- Script for each: acknowledge → reframe → question
CLOSING:
- Trial close (before asking for the final yes)
- The ask (specific next step, not 'let me know if interested')
- Follow-up commitment
B2B DISCOVERY CALL SCRIPT
Product: AI Productivity Platform | Prospect: Head of Marketing, B2B SaaS
OPENING:
'Hi [Name], [Your Name] at [Company]. I'll be brief — I've been looking at how [Company] is scaling its content output and I had a specific idea I wanted to run by you. Do you have 15 minutes?'
NOTE: Don't say 'Did I catch you at a bad time?' — it invites 'yes'. Say 'Do you have 15 minutes?' — it's specific and easy to answer.
DISCOVERY QUESTIONS (in order):
1. 'How is your team currently handling AI tools in your workflow?' [Reveals: adoption stage, sophistication]
2. 'Where are you seeing the biggest time bottlenecks in content production right now?' [Reveals: pain severity]
3. 'When your team uses AI and the output isn't good enough — what typically happens next?' [Reveals: cost of problem]
4. 'How are you measuring the quality of AI-generated content before it ships?' [Reveals: quality control gap]
5. 'What would need to be true for AI to replace 30% of your current content spend?' [Reveals: ambition and ROI threshold]
HIGH-INTENT SIGNALS:
- Mentions specific tools they're already using
- Gives specific numbers ('we publish 40 pieces a month')
- Uses language of urgency ('we need to fix this before Q3')
OBJECTION: 'Send me some information'
Acknowledge: 'Absolutely — happy to.'
Reframe: 'What I find works better than a generic deck is sending something specific to your situation. Can I ask one more question?'
Question: 'What's the one thing you'd need to see to know whether this is worth 15 minutes of your team's time?'
[Their answer tells you exactly what to send and gives you a reason to follow up with that specific thing]
Product: AI Productivity Platform | Prospect: Head of Marketing, B2B SaaS
OPENING:
'Hi [Name], [Your Name] at [Company]. I'll be brief — I've been looking at how [Company] is scaling its content output and I had a specific idea I wanted to run by you. Do you have 15 minutes?'
NOTE: Don't say 'Did I catch you at a bad time?' — it invites 'yes'. Say 'Do you have 15 minutes?' — it's specific and easy to answer.
DISCOVERY QUESTIONS (in order):
1. 'How is your team currently handling AI tools in your workflow?' [Reveals: adoption stage, sophistication]
2. 'Where are you seeing the biggest time bottlenecks in content production right now?' [Reveals: pain severity]
3. 'When your team uses AI and the output isn't good enough — what typically happens next?' [Reveals: cost of problem]
4. 'How are you measuring the quality of AI-generated content before it ships?' [Reveals: quality control gap]
5. 'What would need to be true for AI to replace 30% of your current content spend?' [Reveals: ambition and ROI threshold]
HIGH-INTENT SIGNALS:
- Mentions specific tools they're already using
- Gives specific numbers ('we publish 40 pieces a month')
- Uses language of urgency ('we need to fix this before Q3')
OBJECTION: 'Send me some information'
Acknowledge: 'Absolutely — happy to.'
Reframe: 'What I find works better than a generic deck is sending something specific to your situation. Can I ask one more question?'
Question: 'What's the one thing you'd need to see to know whether this is worth 15 minutes of your team's time?'
[Their answer tells you exactly what to send and gives you a reason to follow up with that specific thing]
🏆
💡 Pro Tips
Best model for this prompt
Claude
Claude (Opus 4 / Sonnet 4)
The discovery call is 80% questions and 20% talking — if you're speaking more than listening, you're pitching, not discovering
The best opening permission ask is 'Do you have 15 minutes?' not 'Is this a bad time?' — specificity invites yes
Each discovery question should connect to a specific business outcome — avoid questions you ask out of curiosity rather than to qualify
Objection handling is not about overcoming objections — it's about understanding the real objection behind the surface one
Pitching too early before understanding the prospect's specific situation
Feature dumping instead of outcome selling — what the product does matters less than what it does for them
Ending the call without a specific next step and date — 'let me know' is not a close
Treating every objection as the same — 'send me information' means five different things and needs five different responses
- How long should a B2B discovery call be?30–45 minutes for a first-time discovery call. If you can't qualify or disqualify in 30 minutes, your questions aren't specific enough. Leave 10 minutes at the end for questions from them and a clear next step.
- Should I send the deck before or after the call?After — send a customised one-page summary of what you learned in the call and how your product addresses those specific points. This is 10x more effective than sending a generic deck before the call.
- How do I handle a prospect who won't answer discovery questions?They often don't answer because the question feels like an interrogation. Try sharing your observation first: 'From what I can see, it looks like X might be a challenge — is that the case?' Sharing an insight invites a response where a question alone doesn't.
- Claude vs. ChatGPT for sales scripts?Claude produces more nuanced objection handling and follows the complex conditional logic (if they say X, say Y) more faithfully. ChatGPT is useful for generating many discovery question variations quickly.