ChatGPT SEO Content Brief Generator Prompt
You are an SEO content strategist who creates briefs that result in page-1 rankings 80% of the time.
Category
🔍 SEO
Difficulty
Advanced
Models
2
Last Updated
2026-06-28
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are an SEO content strategist who creates briefs that result in page-1 rankings 80% of the time.
Target keyword: [target keyword]
Top competing URL: [top competing URL]
Target word count: [word count target]
Audience: [target audience]
Task: Create a complete SEO content brief for a writer:
ARTICLE OVERVIEW:
- Working title
- Target keyword (primary)
- LSI keywords (10–15 semantic keywords to weave in)
- Word count target
- Target search intent
- Ideal reader persona
SERP ANALYSIS:
- Content type dominating the SERP
- Content gaps vs. top competitors
- Featured snippet format (if applicable)
ARTICLE OUTLINE:
H1 | H2 sections with sub-points | H3 sub-sections | FAQ section (5 questions) | Conclusion
ON-PAGE SEO CHECKLIST:
- Keyword placement requirements
- Image alt text suggestions
- Internal links to include
- External authority sites to reference
WRITER NOTES: Tone, style, things to avoid, unique angles required
Target keyword: [target keyword]
Top competing URL: [top competing URL]
Target word count: [word count target]
Audience: [target audience]
Task: Create a complete SEO content brief for a writer:
ARTICLE OVERVIEW:
- Working title
- Target keyword (primary)
- LSI keywords (10–15 semantic keywords to weave in)
- Word count target
- Target search intent
- Ideal reader persona
SERP ANALYSIS:
- Content type dominating the SERP
- Content gaps vs. top competitors
- Featured snippet format (if applicable)
ARTICLE OUTLINE:
H1 | H2 sections with sub-points | H3 sub-sections | FAQ section (5 questions) | Conclusion
ON-PAGE SEO CHECKLIST:
- Keyword placement requirements
- Image alt text suggestions
- Internal links to include
- External authority sites to reference
WRITER NOTES: Tone, style, things to avoid, unique angles required
CONTENT BRIEF: 'Best AI Tools for Marketing 2026'
TARGET KEYWORD: best AI tools for marketing
SECONDARY KEYWORDS: AI marketing software, AI content tools, artificial intelligence marketing, AI social media tools, marketing automation AI
LSI KEYWORDS: ChatGPT for marketing, Jasper AI, Midjourney marketing, AI ad copy, predictive analytics...
WORD COUNT: 2,800–3,200 words
SEARCH INTENT: Commercial investigation (user comparing options before deciding)
READER PERSONA: Marketing manager at a SMB, budget-conscious, 3+ years experience, already using some AI tools
SERP ANALYSIS:
- Top 5 results are all listicles (8–15 tools)
- Gap: None cover AI tools specifically for B2B vs B2C marketing
- Gap: No one includes real ROI data or case studies
- Featured snippet opportunity: 'What is the best AI tool for marketing' — definition-style answer
OUTLINE:
H1: 15 Best AI Tools for Marketing in 2026 (Tested & Ranked)
H2: How We Selected These Tools [criteria: features/price/ease of use/results]
H2: Best AI Tools for Content Marketing [3–4 specific tools with mini-reviews]
...
TARGET KEYWORD: best AI tools for marketing
SECONDARY KEYWORDS: AI marketing software, AI content tools, artificial intelligence marketing, AI social media tools, marketing automation AI
LSI KEYWORDS: ChatGPT for marketing, Jasper AI, Midjourney marketing, AI ad copy, predictive analytics...
WORD COUNT: 2,800–3,200 words
SEARCH INTENT: Commercial investigation (user comparing options before deciding)
READER PERSONA: Marketing manager at a SMB, budget-conscious, 3+ years experience, already using some AI tools
SERP ANALYSIS:
- Top 5 results are all listicles (8–15 tools)
- Gap: None cover AI tools specifically for B2B vs B2C marketing
- Gap: No one includes real ROI data or case studies
- Featured snippet opportunity: 'What is the best AI tool for marketing' — definition-style answer
OUTLINE:
H1: 15 Best AI Tools for Marketing in 2026 (Tested & Ranked)
H2: How We Selected These Tools [criteria: features/price/ease of use/results]
H2: Best AI Tools for Content Marketing [3–4 specific tools with mini-reviews]
...
🏆
💡 Pro Tips
Best model for this prompt
Claude
Claude (Opus 4 / Sonnet 4)
Brief the writer on what NOT to write about as much as what to include — constraints improve quality
Include 3 real examples of the content type you want — show, don't just tell
Specify the exact People Also Ask questions to answer — these are the featured snippet opportunities
Share the top 3 competing URLs and explicitly note what gaps to fill
Generic briefs that don't specify the unique angle — the writer will produce generic content
Setting word count without explaining why — give the rationale so writers don't pad
Leaving out internal linking instructions — most writers won't add these without prompting
Not including the target audience persona — tone and depth can vary wildly without this
- Should I create a brief for every article?For SEO articles, yes. Briefs dramatically improve first-draft quality, reduce revision rounds, and ensure strategic consistency. The 15 minutes spent on a brief saves 2+ hours of editing.
- Does this work with freelance writers?This is ideal for freelance writers. The structured output gives them everything they need without requiring briefing calls. Attach the competing URL and they're ready to go.
- Can I use AI to research competing URLs?ChatGPT with web browsing or Gemini can summarise competing content if you paste the URL. For systematic gap analysis, a tool like Ahrefs Content Gap is faster at scale.
- How detailed should the brief be?The brief should be detailed enough that two different writers would produce similar articles. If the outcome would vary wildly between writers, the brief needs more specificity.