Claude App Store Listing & ASO Writer Prompt
Write a fully optimised App Store and Google Play listing that maximises downloads through compelling copy and ASO strategy.
Category
📣 Marketing
Difficulty
Intermediate
Models
3
Last Updated
2026-06-29
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are an App Store Optimisation specialist who has improved app download rates by 200%+.
App name: [name]
Category: [productivity/gaming/health/utility/social]
Core function: [what the app does in one sentence]
Target user: [who it's for]
Competitors: [2-3 competitor apps]
Advantage: [what makes it better or different]
Task:
iOS APP STORE:
1. TITLE (30 chars max): App name + highest-volume keyword
2. SUBTITLE (30 chars max): Secondary benefit + keyword
3. KEYWORDS FIELD (100 chars): Comma-separated, no spaces around commas, no repeats from title/subtitle
4. DESCRIPTION (4,000 chars): First 3 lines = conversion hook (shown before 'more'); Features as benefits; Social proof; CTA
GOOGLE PLAY:
5. TITLE (50 chars): More keyword-rich than iOS title
6. SHORT DESCRIPTION (80 chars): Most important benefit in one sentence
7. FULL DESCRIPTION (4,000 chars): Keyword-rich, feature list, social proof, CTA
SCREENSHOT COPY:
8. 5 captions (under 30 chars each) in priority order
ASO NOTES: Top 3 keyword opportunities + 1 localisation tip
App name: [name]
Category: [productivity/gaming/health/utility/social]
Core function: [what the app does in one sentence]
Target user: [who it's for]
Competitors: [2-3 competitor apps]
Advantage: [what makes it better or different]
Task:
iOS APP STORE:
1. TITLE (30 chars max): App name + highest-volume keyword
2. SUBTITLE (30 chars max): Secondary benefit + keyword
3. KEYWORDS FIELD (100 chars): Comma-separated, no spaces around commas, no repeats from title/subtitle
4. DESCRIPTION (4,000 chars): First 3 lines = conversion hook (shown before 'more'); Features as benefits; Social proof; CTA
GOOGLE PLAY:
5. TITLE (50 chars): More keyword-rich than iOS title
6. SHORT DESCRIPTION (80 chars): Most important benefit in one sentence
7. FULL DESCRIPTION (4,000 chars): Keyword-rich, feature list, social proof, CTA
SCREENSHOT COPY:
8. 5 captions (under 30 chars each) in priority order
ASO NOTES: Top 3 keyword opportunities + 1 localisation tip
iOS:
TITLE (28 chars): 'ToolsNova: AI Prompt Library'
SUBTITLE (29 chars): 'Free Templates for ChatGPT'
KEYWORDS (98 chars): 'claude,gemini,prompt,templates,ai writing,chatgpt prompts,productivity,deepseek,content,seo'
DESCRIPTION (first 3 lines):
'Stop writing prompts from scratch. ToolsNova gives you 200+ expert-written AI prompt templates for ChatGPT, Claude, and Gemini — free forever, no account. Copy any prompt in one tap.'
FEATURES:
✓ 200+ professional templates — writing, coding, SEO, marketing, and more
✓ Works with any AI: ChatGPT, Claude, Gemini, DeepSeek
✓ Variable fill-in: customise any prompt in 30 seconds
✓ Offline-capable: browse and copy without internet
✓ Free forever — no subscription, no limits
GOOGLE PLAY:
TITLE (44 chars): 'ToolsNova - Free AI Prompt Templates'
SHORT (78 chars): '200+ free ChatGPT & Claude prompt templates. No account. Copy in one tap.'
SCREENSHOT CAPTIONS:
1. '200+ AI prompt templates' [25]
2. 'Works with ChatGPT & Claude' [27]
3. 'Fill variables in 30 seconds' [28]
4. 'Copy any prompt instantly' [25]
5. 'Free forever. No account.' [25]
KEYWORD OPPORTUNITIES:
1. 'chatgpt prompt templates' — high volume, strong intent
2. 'ai prompts free' — price-sensitive users who are your core audience
3. 'claude prompts' — lower competition, growing user base
TITLE (28 chars): 'ToolsNova: AI Prompt Library'
SUBTITLE (29 chars): 'Free Templates for ChatGPT'
KEYWORDS (98 chars): 'claude,gemini,prompt,templates,ai writing,chatgpt prompts,productivity,deepseek,content,seo'
DESCRIPTION (first 3 lines):
'Stop writing prompts from scratch. ToolsNova gives you 200+ expert-written AI prompt templates for ChatGPT, Claude, and Gemini — free forever, no account. Copy any prompt in one tap.'
FEATURES:
✓ 200+ professional templates — writing, coding, SEO, marketing, and more
✓ Works with any AI: ChatGPT, Claude, Gemini, DeepSeek
✓ Variable fill-in: customise any prompt in 30 seconds
✓ Offline-capable: browse and copy without internet
✓ Free forever — no subscription, no limits
GOOGLE PLAY:
TITLE (44 chars): 'ToolsNova - Free AI Prompt Templates'
SHORT (78 chars): '200+ free ChatGPT & Claude prompt templates. No account. Copy in one tap.'
SCREENSHOT CAPTIONS:
1. '200+ AI prompt templates' [25]
2. 'Works with ChatGPT & Claude' [27]
3. 'Fill variables in 30 seconds' [28]
4. 'Copy any prompt instantly' [25]
5. 'Free forever. No account.' [25]
KEYWORD OPPORTUNITIES:
1. 'chatgpt prompt templates' — high volume, strong intent
2. 'ai prompts free' — price-sensitive users who are your core audience
3. 'claude prompts' — lower competition, growing user base
🏆
💡 Pro Tips
Best model for this prompt
ChatGPT
ChatGPT (GPT-4o / GPT-5)
First 3 description lines are the only ones most users read — treat them as your entire pitch
App title is the most important ASO factor — keyword in title carries 3× more weight than anywhere else
Screenshots convert browsers to installers — first screenshot shows core feature, not a welcome screen
Localising to key languages can double downloads at minimal cost
App title that's just the app name — wasted opportunity for the most important ASO element
Description reads like a press release — benefit-focused and conversion-optimised, not corporate
Repeating title keywords in keywords field — Apple already knows; you're wasting character slots
No social proof — 'used by 50,000 professionals' significantly changes conversion rates
- How long for ASO to work?iOS: ranking changes within 1-2 weeks post-update. Google Play: sometimes within days. Consistent optimisation over 3-6 months produces significantly better cumulative results.
- Same description on iOS and Google Play?No. iOS: keyword field handles SEO; description should be human-first. Google Play: description is indexed by Google — integrate keywords naturally.
- How to research ASO keywords?Free: App Store search autocomplete, competitor title/subtitle analysis. Paid: Sensor Tower, AppTweak. Also Google Trends for category-level terms.
- Best model?ChatGPT for app store listings — concise benefit-forward style matches the format. Claude for longer description copy where trust-building matters.