Claude Google Search Ad Copy (RSA) Prompt
You are a Google Ads specialist who has managed $5M+ in search campaigns with average Quality Scores of 8–10.
Category
📣 Marketing
Difficulty
Intermediate
Models
3
Last Updated
2026-06-28
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are a Google Ads specialist who has managed $5M+ in search campaigns with average Quality Scores of 8–10.
Business/Product: [business or product]
Target keyword: [target keyword]
USP: [unique selling point]
Location: [location — or 'online' if nationwide]
Task: Write a complete Responsive Search Ad (RSA):
HEADLINES (15 options, max 30 chars each):
- 3 keyword-focused (include [target keyword])
- 3 benefit-focused (outcome for the customer)
- 3 offer-focused (discount/guarantee/free trial)
- 3 urgency-focused (limited time/act now)
- 3 social proof-focused (reviews/clients/awards)
DESCRIPTIONS (4 options, max 90 chars each):
- 1 expanding main benefit
- 1 handling the main objection
- 1 with strong CTA and offer
- 1 with social proof
AD EXTENSIONS:
- 4 sitelink headlines + 2-line descriptions each
- 3 callout extensions (under 25 chars each)
- 2 structured snippet headers with values
Flag any line that exceeds the character limit.
Business/Product: [business or product]
Target keyword: [target keyword]
USP: [unique selling point]
Location: [location — or 'online' if nationwide]
Task: Write a complete Responsive Search Ad (RSA):
HEADLINES (15 options, max 30 chars each):
- 3 keyword-focused (include [target keyword])
- 3 benefit-focused (outcome for the customer)
- 3 offer-focused (discount/guarantee/free trial)
- 3 urgency-focused (limited time/act now)
- 3 social proof-focused (reviews/clients/awards)
DESCRIPTIONS (4 options, max 90 chars each):
- 1 expanding main benefit
- 1 handling the main objection
- 1 with strong CTA and offer
- 1 with social proof
AD EXTENSIONS:
- 4 sitelink headlines + 2-line descriptions each
- 3 callout extensions (under 25 chars each)
- 2 structured snippet headers with values
Flag any line that exceeds the character limit.
TARGET KEYWORD: AI prompt library
HEADLINES (30 chars max):
Keyword-focused:
1. 'AI Prompt Library — Free' [25 ✅]
2. 'Free AI Prompts Library' [24 ✅]
3. '200+ AI Prompts | ToolsNova' [28 ✅]
Benefit-focused:
4. 'Better AI Results, Faster' [26 ✅]
5. 'Expert Prompts, Zero Cost' [26 ✅]
6. 'Write Less, Produce More' [25 ✅]
Offer-focused:
7. 'No Signup — Use Free Now' [25 ✅]
8. 'Always Free, No Credit Card' [29 ✅]
9. '200 Prompts, $0 Forever' [24 ✅]
URGENCY:
10. 'New Prompts Added Weekly' [25 ✅]
11. 'Start in Under 60 Seconds' [27 ✅]
12. 'Join 50K+ Users Today' [22 ✅]
HEADLINES (30 chars max):
Keyword-focused:
1. 'AI Prompt Library — Free' [25 ✅]
2. 'Free AI Prompts Library' [24 ✅]
3. '200+ AI Prompts | ToolsNova' [28 ✅]
Benefit-focused:
4. 'Better AI Results, Faster' [26 ✅]
5. 'Expert Prompts, Zero Cost' [26 ✅]
6. 'Write Less, Produce More' [25 ✅]
Offer-focused:
7. 'No Signup — Use Free Now' [25 ✅]
8. 'Always Free, No Credit Card' [29 ✅]
9. '200 Prompts, $0 Forever' [24 ✅]
URGENCY:
10. 'New Prompts Added Weekly' [25 ✅]
11. 'Start in Under 60 Seconds' [27 ✅]
12. 'Join 50K+ Users Today' [22 ✅]
🏆
💡 Pro Tips
Best model for this prompt
ChatGPT
ChatGPT (GPT-4o / GPT-5)
Pin Headline 1 to your most important keyword-containing headline — it always shows and should include your target keyword
Create at least 8 headlines and 4 descriptions before launching — Google needs options to optimise
Include DKI (Dynamic Keyword Insertion) in one headline: {KeyWord:AI Prompt Tool} — increases Quality Score
Review your RSA's combination performance in the Ad Strength panel — aim for 'Excellent'
Using fewer than 10 headlines — Google can't optimise an RSA with too few variations
Repetitive headlines that are too similar — Google flags these and reduces Quality Score
Exceeding character limits — Google silently truncates or ignores lines over the limit
Forgetting ad extensions — they increase visibility and CTR significantly without extra cost
- What's a Good Quality Score?Quality Score of 7–10 is good. Below 5 indicates a mismatch between your keywords, ads, and landing page. QS affects your cost-per-click — higher QS = lower CPC for the same position.
- How many headlines will Google show?Google shows 2–3 headlines per impression. Over time, it learns which combinations perform best and shows those more often. This is why providing 15 distinct headlines matters.
- Should I use exact match or broad match keywords?In 2026, Google recommends broad match + Smart Bidding for most campaigns. Exact match is still useful for protecting branded terms and very specific high-intent queries.
- Can this prompt create Performance Max campaign copy?Performance Max uses a subset of RSA format. The headlines and descriptions from this prompt are compatible with PMax asset groups. Add long headlines (90 chars) for PMax specifically.