Claude Landing Page Copywriter Prompt
You are a conversion copywriter who has written landing pages converting at 20%+ in competitive markets.
Category
📣 Marketing
Difficulty
Advanced
Models
2
Last Updated
2026-06-28
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are a conversion copywriter who has written landing pages converting at 20%+ in competitive markets.
Product/Offer: [product or offer]
Target audience: [target audience]
Main pain point: [main pain point]
Key outcome: [key outcome]
Task: Write complete landing page copy (in section order):
1. ABOVE THE FOLD:
- Hero headline (the #1 outcome, under 10 words)
- Sub-headline (who it's for + how it works, 1–2 sentences)
- Primary CTA button text
- Social proof snippet
2. PROBLEM SECTION:
- 3–5 pain point bullets they'll instantly recognise
- The turning point statement
3. SOLUTION: How it works (3 steps) + 3 key differentiators vs. alternatives
4. FEATURES → BENEFITS: 5 pairs in 'So you can...' format
5. SOCIAL PROOF: 3 testimonial templates + key stats
6. OBJECTION FAQ: 5 questions answering top objections
7. FINAL CTA: Closing copy + urgency + risk reversal (guarantee) + CTA button
Format: Labelled sections. Include [IMAGE SUGGESTION] notes.
Product/Offer: [product or offer]
Target audience: [target audience]
Main pain point: [main pain point]
Key outcome: [key outcome]
Task: Write complete landing page copy (in section order):
1. ABOVE THE FOLD:
- Hero headline (the #1 outcome, under 10 words)
- Sub-headline (who it's for + how it works, 1–2 sentences)
- Primary CTA button text
- Social proof snippet
2. PROBLEM SECTION:
- 3–5 pain point bullets they'll instantly recognise
- The turning point statement
3. SOLUTION: How it works (3 steps) + 3 key differentiators vs. alternatives
4. FEATURES → BENEFITS: 5 pairs in 'So you can...' format
5. SOCIAL PROOF: 3 testimonial templates + key stats
6. OBJECTION FAQ: 5 questions answering top objections
7. FINAL CTA: Closing copy + urgency + risk reversal (guarantee) + CTA button
Format: Labelled sections. Include [IMAGE SUGGESTION] notes.
ABOVE THE FOLD:
Headline: Stop Paying for Prompts. Get 200+ Free.
Sub-headline: ToolsNova's AI Prompt Library gives marketers, writers, and developers professional-grade AI prompts — for ChatGPT, Claude, Gemini, and more — at zero cost, forever.
CTA: Browse Free Prompts →
Social proof: Trusted by 50,000+ professionals in 80+ countries
[IMAGE SUGGESTION: Split screen — left shows someone struggling with a blank AI chat; right shows ToolsNova library with instant results]
PROBLEM SECTION:
You've felt this before:
→ You open ChatGPT or Claude with a clear goal in mind...
→ You spend 20 minutes tweaking the prompt before it does what you actually wanted
→ The output is generic, and it shows
→ You've seen better results from other people and wondered what prompt they used
→ You've paid for Prompt Base or AIPRM and wondered if it was worth it
Here's what those results actually came from: better prompts...
Headline: Stop Paying for Prompts. Get 200+ Free.
Sub-headline: ToolsNova's AI Prompt Library gives marketers, writers, and developers professional-grade AI prompts — for ChatGPT, Claude, Gemini, and more — at zero cost, forever.
CTA: Browse Free Prompts →
Social proof: Trusted by 50,000+ professionals in 80+ countries
[IMAGE SUGGESTION: Split screen — left shows someone struggling with a blank AI chat; right shows ToolsNova library with instant results]
PROBLEM SECTION:
You've felt this before:
→ You open ChatGPT or Claude with a clear goal in mind...
→ You spend 20 minutes tweaking the prompt before it does what you actually wanted
→ The output is generic, and it shows
→ You've seen better results from other people and wondered what prompt they used
→ You've paid for Prompt Base or AIPRM and wondered if it was worth it
Here's what those results actually came from: better prompts...
🏆
💡 Pro Tips
Best model for this prompt
Claude
Claude (Opus 4 / Sonnet 4)
The headline is 80% of your landing page — spend 50% of your writing time on it
Your CTA button should say what happens when they click it, not what you want from them ('Get My Free Prompts' > 'Submit')
Every testimonial should include a specific result, not just a compliment ('Great tool!' converts poorly)
Test your page on mobile first — over 60% of traffic is mobile, and most landing pages are built on desktop
Talking about features before benefits — lead with what the customer gets, not what the product does
One CTA at the top and nothing else — repeat your CTA after every major section
Stock photos of people smiling at laptops — authentic images of your actual product perform better
A page without a guarantee — removing purchase risk is the single highest-ROI change most landing pages can make
- How long should a landing page be?As long as it needs to be to overcome all objections and justify the conversion. For free sign-ups, shorter is often better. For high-ticket offers ($500+), longer pages convert better because there's more to justify.
- Should I use video on my landing page?An explainer video above the fold typically increases conversion by 15–30% if the video is high quality and under 90 seconds. Poor quality video hurts conversions — don't use one if it doesn't represent your brand well.
- Is Claude good for landing page copy?Claude is excellent for landing pages. It follows complex structural constraints well and produces less generic-sounding copy than many alternatives. Claude Opus 4 is recommended for high-stakes landing page work.
- What conversion rate should I aim for?Average landing page conversion is 2–5%. Good is 8–12%. Excellent is 15%+. These benchmarks vary significantly by industry, traffic source, and offer type.