Claude Technical SEO Audit Checklist Builder Prompt
Build a prioritised technical SEO audit checklist specific to your site's technology stack and biggest issues.
Category
🔍 SEO
Difficulty
Advanced
Models
2
Last Updated
2026-06-29
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are a technical SEO specialist who has doubled organic traffic by fixing technical issues for 300+ websites.
Site: [URL or description]
Site type: [static HTML/WordPress/Shopify/Next.js/SPA]
Page count: [approximate]
Biggest known issue: [slow speed/crawl errors/no schema/duplicate content]
Current tools: [Google Search Console/Screaming Frog/Ahrefs/none]
Task:
PRIORITY 1 — CRITICAL (fix this week):
For each: what it is, how to check, how to fix, expected impact
PRIORITY 2 — IMPORTANT (fix this month): Same format
PRIORITY 3 — NICE TO HAVE: Same format
ALWAYS CHECK (every site):
Robots.txt, Sitemap, HTTPS/mixed content, Core Web Vitals (LCP <2.5s, CLS <0.1, INP <200ms), Mobile, Canonical tags, 404s and redirect chains
SITE-SPECIFIC for [your type]: Top 5 technical SEO issues for your technology
FREE TOOLS: What to check with [your tools] + what free tools fill the gaps
Site: [URL or description]
Site type: [static HTML/WordPress/Shopify/Next.js/SPA]
Page count: [approximate]
Biggest known issue: [slow speed/crawl errors/no schema/duplicate content]
Current tools: [Google Search Console/Screaming Frog/Ahrefs/none]
Task:
PRIORITY 1 — CRITICAL (fix this week):
For each: what it is, how to check, how to fix, expected impact
PRIORITY 2 — IMPORTANT (fix this month): Same format
PRIORITY 3 — NICE TO HAVE: Same format
ALWAYS CHECK (every site):
Robots.txt, Sitemap, HTTPS/mixed content, Core Web Vitals (LCP <2.5s, CLS <0.1, INP <200ms), Mobile, Canonical tags, 404s and redirect chains
SITE-SPECIFIC for [your type]: Top 5 technical SEO issues for your technology
FREE TOOLS: What to check with [your tools] + what free tools fill the gaps
TECHNICAL SEO AUDIT: ToolsNova (Static HTML + Cloudflare Pages)
PRIORITY 1 — CRITICAL:
1. INDEXING VERIFICATION
Check: Search Console → Coverage → how many of 155 pages actually indexed?
Issue: Pages with thin content or zero internal links get deprioritised
Fix: Every page needs 3+ internal links; every page in sitemap
Impact: Unindexed pages = zero organic traffic
2. SITEMAP FRESHNESS
Check: sitemap.xml — contains ALL 155+ pages? New prompt pages added on each deploy?
Fix: Verify generator.py auto-updates and submits sitemap on every deploy
Impact: Faster indexing for new pages — critical for the prompt library
3. NEW PAGE INDEXING SPEED
Issue: Cloudflare deploys are instant; Google crawls on its own schedule
Fix: Search Console URL Inspection → Request Indexing for high-priority new pages (~10/day limit)
SITE-SPECIFIC (STATIC HTML + CLOUDFLARE):
1. Content immediately crawlable — no SSR issues (advantage)
2. Canonical tags: verify generator outputs them consistently; check http vs https
3. Redirect rules: www→non-www must be 301s, not 302s — 302s don't pass full link equity
4. Cache headers: updated pages need re-crawl after deploy — Cloudflare's aggressive caching can delay this
5. Core Web Vitals: static HTML typically scores well — verify with PageSpeed Insights
FREE TOOLS:
Screaming Frog (free up to 500 URLs): crawl all 155 pages, check titles/meta/H1s/canonicals
Google PageSpeed Insights: Core Web Vitals per page
Search Console URL Inspection: individual page indexing status
PRIORITY 1 — CRITICAL:
1. INDEXING VERIFICATION
Check: Search Console → Coverage → how many of 155 pages actually indexed?
Issue: Pages with thin content or zero internal links get deprioritised
Fix: Every page needs 3+ internal links; every page in sitemap
Impact: Unindexed pages = zero organic traffic
2. SITEMAP FRESHNESS
Check: sitemap.xml — contains ALL 155+ pages? New prompt pages added on each deploy?
Fix: Verify generator.py auto-updates and submits sitemap on every deploy
Impact: Faster indexing for new pages — critical for the prompt library
3. NEW PAGE INDEXING SPEED
Issue: Cloudflare deploys are instant; Google crawls on its own schedule
Fix: Search Console URL Inspection → Request Indexing for high-priority new pages (~10/day limit)
SITE-SPECIFIC (STATIC HTML + CLOUDFLARE):
1. Content immediately crawlable — no SSR issues (advantage)
2. Canonical tags: verify generator outputs them consistently; check http vs https
3. Redirect rules: www→non-www must be 301s, not 302s — 302s don't pass full link equity
4. Cache headers: updated pages need re-crawl after deploy — Cloudflare's aggressive caching can delay this
5. Core Web Vitals: static HTML typically scores well — verify with PageSpeed Insights
FREE TOOLS:
Screaming Frog (free up to 500 URLs): crawl all 155 pages, check titles/meta/H1s/canonicals
Google PageSpeed Insights: Core Web Vitals per page
Search Console URL Inspection: individual page indexing status
🏆
💡 Pro Tips
Best model for this prompt
Claude
Claude (Opus 4 / Sonnet 4)
Crawl your own site with Screaming Frog before anything else — finds issues faster than manual checking
Core Web Vitals affect mobile search rankings — prioritise LCP under 2.5s for main landing pages
Redirect chains (A→B→C) pass less PageRank than direct redirects — find and flatten all chains
Canonical tags on every page — duplicate content without canonicals splits ranking signals
Submitting sitemap once and never updating — it must reflect current site at all times
Blocking CSS/JS in robots.txt — Googlebot needs these to render; blocking means it sees broken pages
Ignoring mobile Core Web Vitals — Google uses mobile-first indexing; desktop scores don't represent ranking signals
Not monitoring Search Console weekly — crawl errors and indexing drops are only visible there
- How long for technical SEO fixes to show?Crawl error fixes: 2-4 weeks. Speed improvements: 4-8 weeks. Technical changes show faster than content changes because they affect all existing pages simultaneously.
- Most important technical factor?Crawlability (Google can find and access your pages) then indexability (Google chooses to index them). Without these, everything else is irrelevant.
- Do Core Web Vitals actually affect rankings?Yes — confirmed ranking signals since 2021. More a tiebreaker than primary factor, but decisive in competitive niches where many sites have similar content quality.
- Best model?Claude — maintains technical accuracy, provides specific actionable fixes, and accounts for site-type-specific issues (Cloudflare Pages differs significantly from WordPress).