Claude TikTok Hook Generator Prompt
Generate 20+ scroll-stopping TikTok hooks for any topic or niche.
Category
📱 Social Media
Difficulty
Beginner
Models
3
Last Updated
2026-06-28
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are a TikTok content strategist who has created hooks for videos reaching 10M+ views.
Topic: [topic or niche]
Audience: [target audience]
Video type: [video type — educational/entertaining/product/opinion/story]
Task: Generate 20 scroll-stopping TikTok hooks:
HOOK TYPES (4 hooks of each type):
TYPE 1 — CURIOSITY GAP:
Create an information gap the viewer must close
Format: '[Intriguing fact or claim] + [reason to watch]'
TYPE 2 — PATTERN INTERRUPT:
Say something unexpected that breaks the viewer's scroll-induced trance
Format: '[Counterintuitive statement] that challenges the obvious'
TYPE 3 — DIRECT ADDRESS:
Speak directly to a specific person's situation
Format: 'If you [specific situation], [this video is for you / you need to see this]'
TYPE 4 — STORY OPENER:
Drop into a specific moment that creates intrinsic suspense
Format: '[Specific moment description] and I [action/decision]'
TYPE 5 — CONTRARIAN TAKE:
Challenge a widely-held belief in the niche
Format: '[Common belief] is actually [opposite] and here's why'
For each hook: [hook text] — [why it works]
Also: Top 3 picks for your specific video type + text overlay suggestion for each
Topic: [topic or niche]
Audience: [target audience]
Video type: [video type — educational/entertaining/product/opinion/story]
Task: Generate 20 scroll-stopping TikTok hooks:
HOOK TYPES (4 hooks of each type):
TYPE 1 — CURIOSITY GAP:
Create an information gap the viewer must close
Format: '[Intriguing fact or claim] + [reason to watch]'
TYPE 2 — PATTERN INTERRUPT:
Say something unexpected that breaks the viewer's scroll-induced trance
Format: '[Counterintuitive statement] that challenges the obvious'
TYPE 3 — DIRECT ADDRESS:
Speak directly to a specific person's situation
Format: 'If you [specific situation], [this video is for you / you need to see this]'
TYPE 4 — STORY OPENER:
Drop into a specific moment that creates intrinsic suspense
Format: '[Specific moment description] and I [action/decision]'
TYPE 5 — CONTRARIAN TAKE:
Challenge a widely-held belief in the niche
Format: '[Common belief] is actually [opposite] and here's why'
For each hook: [hook text] — [why it works]
Also: Top 3 picks for your specific video type + text overlay suggestion for each
20 TIKTOK HOOKS: AI Tools & Productivity
TYPE 1 — CURIOSITY GAP:
1. 'The AI prompt that tripled my content output — and it's not what anyone teaches' — triggers curiosity about a better method
2. 'I tested 50 AI prompts. Only 3 consistently produced work I could actually publish.' — specific number + filter = compelling promise
3. 'There are two types of ChatGPT users. Most are the first type. Here's how to become the second.' — categorisation creates desire to be in the 'right' group
4. 'This AI prompt has been in my workflow for 6 months. I still haven't told anyone about it.' — exclusivity and confession
TYPE 2 — PATTERN INTERRUPT:
5. 'Stop asking ChatGPT to write your content. Start doing this instead.' — interrupts the obvious approach
6. 'The problem isn't your AI tool. It's never been your AI tool.' — reframes a common belief about the problem
7. 'Most AI content advice is optimised for views, not results.' — meta-level pattern interrupt
8. 'I deleted every ChatGPT conversation I've had for a year. Here's what I learned about how I was using it wrong.' — unexpected action + learning = story
TOP 3 FOR EDUCATIONAL VIDEO:
1. Hook #2 — '50 tests, 3 winners' — establishes credibility and creates a specific promise
2. Hook #6 — reframes the problem and makes the viewer feel heard
3. Hook #4 — exclusivity and confession creates intimacy
TEXT OVERLAYS:
Hook 2: 'I tested 50 AI prompts 🧪'
Hook 6: 'The real problem is...'
Hook 4: 'I've been keeping this to myself 🤫'
TYPE 1 — CURIOSITY GAP:
1. 'The AI prompt that tripled my content output — and it's not what anyone teaches' — triggers curiosity about a better method
2. 'I tested 50 AI prompts. Only 3 consistently produced work I could actually publish.' — specific number + filter = compelling promise
3. 'There are two types of ChatGPT users. Most are the first type. Here's how to become the second.' — categorisation creates desire to be in the 'right' group
4. 'This AI prompt has been in my workflow for 6 months. I still haven't told anyone about it.' — exclusivity and confession
TYPE 2 — PATTERN INTERRUPT:
5. 'Stop asking ChatGPT to write your content. Start doing this instead.' — interrupts the obvious approach
6. 'The problem isn't your AI tool. It's never been your AI tool.' — reframes a common belief about the problem
7. 'Most AI content advice is optimised for views, not results.' — meta-level pattern interrupt
8. 'I deleted every ChatGPT conversation I've had for a year. Here's what I learned about how I was using it wrong.' — unexpected action + learning = story
TOP 3 FOR EDUCATIONAL VIDEO:
1. Hook #2 — '50 tests, 3 winners' — establishes credibility and creates a specific promise
2. Hook #6 — reframes the problem and makes the viewer feel heard
3. Hook #4 — exclusivity and confession creates intimacy
TEXT OVERLAYS:
Hook 2: 'I tested 50 AI prompts 🧪'
Hook 6: 'The real problem is...'
Hook 4: 'I've been keeping this to myself 🤫'
🏆
💡 Pro Tips
Best model for this prompt
ChatGPT
ChatGPT (GPT-4o / GPT-5)
The hook is the only part that determines whether someone watches — 80% of your writing time should be on the hook for short-form content
The best TikTok hooks work as standalone statements — test them by reading aloud with no context: do they create curiosity?
Hooks that address the viewer directly ('If you're a content creator...') perform better for niche audiences, worse for broad content
Specificity always beats vagueness — '3 AI prompts' beats 'some AI prompts'; '6 months' beats 'a long time'
Starting with 'Hey guys' or 'Welcome back' — these 3 words cost you 30% of your potential audience
Hooks that are too clever — the best hooks are instantly understandable, not clever; clever is for the body
Hooks that overpromise — TikTok's algorithm penalises watch time drops; if your hook promises more than the video delivers, viewers leave early
Not matching the hook energy to the video — a high-energy hook requires a high-energy opening; jarring transitions cause drop-off
- How long should a TikTok hook be?0–3 seconds visually, or 1–2 sentences of speech. The hook is complete when the viewer has decided to stay. Any setup beyond 3 seconds is scene-setting, not a hook. Write the hook as a sentence that works on its own.
- Do I need a different hook style for different niches?Yes. Finance and business audiences respond more to 'I did X and made $Y' hooks. Creative audiences respond more to story and pattern interrupts. Educational audiences respond to 'here's what most people get wrong' hooks. Test multiple styles and let your data choose.
- Can I use the same hook across platforms?Hook principles transfer across TikTok, Instagram Reels, and YouTube Shorts. The specific text often needs adjustment — Reels audiences are slightly more polished, YouTube Shorts audiences expect slightly longer setup. Test the same hook across platforms to find your best-performing channel.
- How many hooks should I write before choosing one?Write 10–20 before choosing — the first 5 are almost always obvious. The best hooks tend to emerge from the later iterations, after you've exhausted the obvious options. Top creators spend 30+ minutes on hooks alone.