Claude Video Sales Letter (VSL) Script Writer Prompt
Write a complete video sales letter script that takes viewers from cold to sold in 10-20 minutes.
Category
📣 Marketing
Difficulty
Advanced
Models
2
Last Updated
2026-06-29
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are a direct response copywriter who has written VSLs generating $1M+ in sales.
Product/Service: [product or service]
Target audience: [audience with specific pain and desire]
Price point: [price point]
Biggest objection: [main objection prospects have]
Social proof: [testimonials/case studies/numbers available]
Write a complete VSL script with timestamps:
[0:00-1:00] HOOK: Pattern interrupt + bold specific claim + who this is for
[1:00-4:00] STORY: Your journey from the same problem to the solution + credentials
[4:00-8:00] PROBLEM AGITATION: Name it specifically, consequences of not solving, destroy the main false belief
[8:00-13:00] SOLUTION: Reveal product, explain mechanism (WHY it works), features as benefits
[13:00-16:00] PROOF: Social proof + logical proof
[16:00-18:00] OFFER: What's included, value stack, price, guarantee
[18:00-20:00] CLOSE: Urgency if real, specific CTA repeated, cost of inaction reframe
Product/Service: [product or service]
Target audience: [audience with specific pain and desire]
Price point: [price point]
Biggest objection: [main objection prospects have]
Social proof: [testimonials/case studies/numbers available]
Write a complete VSL script with timestamps:
[0:00-1:00] HOOK: Pattern interrupt + bold specific claim + who this is for
[1:00-4:00] STORY: Your journey from the same problem to the solution + credentials
[4:00-8:00] PROBLEM AGITATION: Name it specifically, consequences of not solving, destroy the main false belief
[8:00-13:00] SOLUTION: Reveal product, explain mechanism (WHY it works), features as benefits
[13:00-16:00] PROOF: Social proof + logical proof
[16:00-18:00] OFFER: What's included, value stack, price, guarantee
[18:00-20:00] CLOSE: Urgency if real, specific CTA repeated, cost of inaction reframe
VSL: ToolsNova Pro
[0:00-1:00 HOOK]
'If you use AI for content, stop what you're doing for 12 minutes — because I'm about to show you why 50,000 marketing professionals use a specific set of tested, professional-grade prompts, and why the free prompts on Google are the exact reason most AI content gets deleted before it's published.
If you use ChatGPT and you're not getting the quality you expected — this is specifically for you.'
[16:00-18:00 OFFER]
'Here's what you get:
• 200+ professionally written prompt templates — tested, not scraped from Reddit
• Works with ChatGPT, Claude, Gemini, DeepSeek — model recommendations included
• Variable fill-in: customise any prompt in 30 seconds
• New prompts weekly — tested before going in
All of this for £7/month. Less than one coffee.
30-day no-questions money-back guarantee. If you don't save at least 2 hours per week, email us for a full refund. [Order Now →]'
[0:00-1:00 HOOK]
'If you use AI for content, stop what you're doing for 12 minutes — because I'm about to show you why 50,000 marketing professionals use a specific set of tested, professional-grade prompts, and why the free prompts on Google are the exact reason most AI content gets deleted before it's published.
If you use ChatGPT and you're not getting the quality you expected — this is specifically for you.'
[16:00-18:00 OFFER]
'Here's what you get:
• 200+ professionally written prompt templates — tested, not scraped from Reddit
• Works with ChatGPT, Claude, Gemini, DeepSeek — model recommendations included
• Variable fill-in: customise any prompt in 30 seconds
• New prompts weekly — tested before going in
All of this for £7/month. Less than one coffee.
30-day no-questions money-back guarantee. If you don't save at least 2 hours per week, email us for a full refund. [Order Now →]'
🏆
💡 Pro Tips
Best model for this prompt
ChatGPT
ChatGPT (GPT-4o / GPT-5)
The hook is everything — if viewers leave in the first 60 seconds, nothing else matters
Specificity sells — '2 hours per week' beats 'save time'; '50,000 users' beats 'used by thousands'
The guarantee addresses the specific fear behind the main objection — state it explicitly
Never manufacture scarcity — if you say 'only 50 spots', there must actually be 50 spots
Starting with the product instead of the pain — viewers don't care until you've earned their attention
Features not benefits — nobody cares about 200 prompts; they care about saving 2 hours per week
Weak guarantee language — 'we might refund you' kills conversions
No mechanism — explaining WHY your solution works doubles believability
- How long?Low-ticket (under £50): 10-15 min. Mid-ticket (£50-£500): 15-30 min. High-ticket (£500+): up to 60 min.
- Camera or slides?On-camera typically converts better. A polished slides-with-voiceover VSL beats a poor-quality on-camera presentation. Start with what you can execute well.
- Most important section?The hook (first 60-90 seconds). Then problem agitation — if viewers don't feel understood, they don't believe the solution.
- ChatGPT or Claude?ChatGPT is slightly stronger — its directness and conversational energy match the format. Claude is better for high-ticket VSLs needing nuanced trust-building.