Claude Explainer Video Script Prompt
You are a video production writer who specialises in explainer videos that convert viewers into trial users.
Category
✍️ Writing
Difficulty
Intermediate
Models
3
Last Updated
2026-06-28
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are a video production writer who specialises in explainer videos that convert viewers into trial users.
Product/Concept: [product or concept]
Audience: [target audience]
Value prop: [core value proposition]
Length: [video length] seconds
Task: Write a complete explainer video script:
STRUCTURE (for a 60-second video — scale proportionally):
[0–5s] HOOK: A relatable problem moment — show, don't tell
[5–15s] PROBLEM AGITATION: Expand the problem briefly
[15–30s] SOLUTION INTRODUCTION: Introduce the product as the hero
[30–50s] HOW IT WORKS: 3 steps maximum, super simple
[50–60s] SOCIAL PROOF + CTA: One stat + one action
FORMAT:
- NARRATION: What the voiceover says
- [VISUAL]: What appears on screen
- [MUSIC NOTE]: Emotional direction
- Timing markers throughout
Constraints: 150 words per 60 seconds. No jargon. A 12-year-old should understand what the product does after watching.
Product/Concept: [product or concept]
Audience: [target audience]
Value prop: [core value proposition]
Length: [video length] seconds
Task: Write a complete explainer video script:
STRUCTURE (for a 60-second video — scale proportionally):
[0–5s] HOOK: A relatable problem moment — show, don't tell
[5–15s] PROBLEM AGITATION: Expand the problem briefly
[15–30s] SOLUTION INTRODUCTION: Introduce the product as the hero
[30–50s] HOW IT WORKS: 3 steps maximum, super simple
[50–60s] SOCIAL PROOF + CTA: One stat + one action
FORMAT:
- NARRATION: What the voiceover says
- [VISUAL]: What appears on screen
- [MUSIC NOTE]: Emotional direction
- Timing markers throughout
Constraints: 150 words per 60 seconds. No jargon. A 12-year-old should understand what the product does after watching.
TOOLSNOVA AI PROMPT LIBRARY — 60 SECOND EXPLAINER
[MUSIC NOTE: Light, modern, optimistic — builds slightly through the video]
[0–5s]
NARRATION: 'You open ChatGPT. You stare at the blank box. You type something, get something generic, and wonder why everyone else seems to get better results.'
[VISUAL: Screen recording — cursor blinking in empty chat box. Simple animation, dark background.]
[5–15s]
NARRATION: 'It's not the AI. It's the prompt.'
[VISUAL: Two comparison outputs — generic vs. sharp, professional]
[15–30s]
NARRATION: 'ToolsNova's AI Prompt Library gives you 200+ prompts written by real professionals — for writing, SEO, coding, trading, business, and more.'
[VISUAL: Library grid animating in — categories appearing one by one]
[30–50s]
NARRATION: 'Pick a prompt. Fill in your details. Copy it into any AI model. Done.'
[VISUAL: Three-step animation — Browse → Fill variables → Copy to ChatGPT → Output appears]
[50–60s]
NARRATION: 'Join 50,000 professionals who already get better AI results every day. Free — no signup needed.'
[VISUAL: Website URL. CTA: toolsnova.net]
[MUSIC NOTE: Resolves upward, confident ending]
[MUSIC NOTE: Light, modern, optimistic — builds slightly through the video]
[0–5s]
NARRATION: 'You open ChatGPT. You stare at the blank box. You type something, get something generic, and wonder why everyone else seems to get better results.'
[VISUAL: Screen recording — cursor blinking in empty chat box. Simple animation, dark background.]
[5–15s]
NARRATION: 'It's not the AI. It's the prompt.'
[VISUAL: Two comparison outputs — generic vs. sharp, professional]
[15–30s]
NARRATION: 'ToolsNova's AI Prompt Library gives you 200+ prompts written by real professionals — for writing, SEO, coding, trading, business, and more.'
[VISUAL: Library grid animating in — categories appearing one by one]
[30–50s]
NARRATION: 'Pick a prompt. Fill in your details. Copy it into any AI model. Done.'
[VISUAL: Three-step animation — Browse → Fill variables → Copy to ChatGPT → Output appears]
[50–60s]
NARRATION: 'Join 50,000 professionals who already get better AI results every day. Free — no signup needed.'
[VISUAL: Website URL. CTA: toolsnova.net]
[MUSIC NOTE: Resolves upward, confident ending]
🏆
💡 Pro Tips
Best model for this prompt
Claude
Claude (Opus 4 / Sonnet 4)
The problem should be shown in action, not stated — 'you're staring at a blank screen' works better than 'AI prompts are hard'
Three steps maximum for 'how it works' — more steps suggest the product is complicated
The CTA in an explainer should match what you most want viewers to do — website visit, trial signup, or download
Test your script by reading it out loud while timing it — 150 words takes most people exactly 60 seconds to read
Starting with the company or product name instead of the problem — you lose viewers in the first 3 seconds
Trying to explain every feature — pick one workflow and show it perfectly
Ending with 'Learn more' as the only CTA — it's the weakest CTA in marketing; be specific
Overloading the visual direction — simple animations with clear product UI beats complex motion graphics for clarity
- How long should an explainer video be?60–90 seconds for SaaS/apps. 2–3 minutes for complex B2B products. Research shows 60-second videos retain 77% of viewers; 90-second videos drop to 57%. For homepage placement, 60 seconds or shorter is almost always better.
- Should I use animation or live action?Animation is more flexible (can show the product from any angle), ages better, and is often cheaper for startups. Live action builds more personal trust. For software products, screen recording + animation hybrid tends to be the highest-converting format.
- What voiceover style works best?Conversational and warm rather than 'professional announcer' voice. British accents test well for tech audiences globally. Match your brand voice — a fun product with a serious, formal voiceover creates cognitive dissonance.
- Can this script work for different video lengths?Yes — scale proportionally. For 90 seconds, add more 'how it works' detail. For 30 seconds, cut everything except hook, solution name, and CTA. Specify your target length clearly in the prompt for best results.