Gemini AI Image Concept & Direction Generator Prompt
Generate 5 distinct creative visual concepts with full AI image prompts ready for Midjourney, DALL-E 3, or Flux.
Category
🎨 Image AI
Difficulty
Beginner
Models
3
Last Updated
2026-06-28
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are a creative director with 20 years of experience directing photography and AI image generation.
Brief: [what this image is for and what it must communicate]
Usage: [website hero/social media/print/presentation]
Style preference: [or 'open']
Brand/tone: [premium/playful/minimal/bold/technical]
Generate 5 distinct concepts:
For EACH:
CONCEPT NAME: [evocative title]
DIRECTION: [2–3 sentences — emotional and visual communication]
COMPOSITION: [specific composition]
COLOUR PALETTE: [3–5 colours with hex codes]
LIGHTING: [description]
REFERENCES: [2 references — photographer, artist, or film]
FULL AI PROMPT: [ready to paste into Midjourney v6 or DALL-E 3]
--no [negative elements]
FINAL: Recommended concept for [usage] + why + first to test
Brief: [what this image is for and what it must communicate]
Usage: [website hero/social media/print/presentation]
Style preference: [or 'open']
Brand/tone: [premium/playful/minimal/bold/technical]
Generate 5 distinct concepts:
For EACH:
CONCEPT NAME: [evocative title]
DIRECTION: [2–3 sentences — emotional and visual communication]
COMPOSITION: [specific composition]
COLOUR PALETTE: [3–5 colours with hex codes]
LIGHTING: [description]
REFERENCES: [2 references — photographer, artist, or film]
FULL AI PROMPT: [ready to paste into Midjourney v6 or DALL-E 3]
--no [negative elements]
FINAL: Recommended concept for [usage] + why + first to test
IMAGE CONCEPTS: ToolsNova Prompt Library Hero
CONCEPT 1 — 'THE FLOW STATE':
Direction: Professional at dark desk in deep focus — single screen glow, complete absence of distraction. Productivity as peace, not hustle.
Composition: 2/3 shot, person left of frame, warm screen light on face, dark background
Palette: #0c0c0e, #7fff6f (minimal), #1a1a2e, warm amber skin tones
Lighting: Monitor glow as key light, subtle rim from behind
References: Peter Lindbergh (intimate photography), Blade Runner 2049 palette
Prompt (MJ): /imagine professional at dark desk, single monitor glow illuminating face, deep focus state, dark minimal home office, warm amber and green screen glow, shallow depth of field, film grain, Peter Lindbergh influence, 16:9 --ar 16:9 --v 6.1 --stylize 200 --no bright colours, daylight, clutter, stock photo
CONCEPT 2 — 'PROMPT AS ARCHITECTURE':
Direction: Abstract — prompt structure as geometric forms glowing on dark. No people. Pure concept.
Palette: #0c0c0e, #7fff6f, #7f5af0
References: Virgil Abloh design, parametric architecture
Prompt (Flux): 'Abstract 3D geometric architecture visualising digital prompt structure, floating glowing green nodes in deep space, IBM technical illustration style, parametric design' --no text, people, photography
RECOMMENDATION: Concept 1 — The Flow State
Persons convert 30–40% better than abstract for B2B tools. Test Concept 2 as mobile variant.
CONCEPT 1 — 'THE FLOW STATE':
Direction: Professional at dark desk in deep focus — single screen glow, complete absence of distraction. Productivity as peace, not hustle.
Composition: 2/3 shot, person left of frame, warm screen light on face, dark background
Palette: #0c0c0e, #7fff6f (minimal), #1a1a2e, warm amber skin tones
Lighting: Monitor glow as key light, subtle rim from behind
References: Peter Lindbergh (intimate photography), Blade Runner 2049 palette
Prompt (MJ): /imagine professional at dark desk, single monitor glow illuminating face, deep focus state, dark minimal home office, warm amber and green screen glow, shallow depth of field, film grain, Peter Lindbergh influence, 16:9 --ar 16:9 --v 6.1 --stylize 200 --no bright colours, daylight, clutter, stock photo
CONCEPT 2 — 'PROMPT AS ARCHITECTURE':
Direction: Abstract — prompt structure as geometric forms glowing on dark. No people. Pure concept.
Palette: #0c0c0e, #7fff6f, #7f5af0
References: Virgil Abloh design, parametric architecture
Prompt (Flux): 'Abstract 3D geometric architecture visualising digital prompt structure, floating glowing green nodes in deep space, IBM technical illustration style, parametric design' --no text, people, photography
RECOMMENDATION: Concept 1 — The Flow State
Persons convert 30–40% better than abstract for B2B tools. Test Concept 2 as mobile variant.
🏆
💡 Pro Tips
Best model for this prompt
Claude
Claude (Opus 4 / Sonnet 4)
People convert 30–40% better than abstract for B2B tool hero images
Consistency in colour palette matters more than any single image — use exact brand palette
Generate 20+ variations before selecting — AI image requires iteration
Test mobile and desktop crops separately — 16:9 hero needs different composition at 4:5 mobile
Brief too vague — specificity is everything with AI image tools
No iteration — the first output is rarely the best
Forgetting the negative prompt — telling AI what NOT to include is as important as what to include
No colour specification — AI makes choices that may conflict with your brand
- Best AI image tool for website heroes?Midjourney v6 for aesthetically sophisticated images. DALL-E 3 for literal execution. Flux.1 Dev for precise compositional control. Verify commercial use terms for your plan.
- Image size for website hero?Desktop: 1440×810px minimum (16:9). Mobile: 375×500px (4:5). Generate at full resolution, crop as needed.
- AI images legal for commercial use?Midjourney (paid), DALL-E 3 (Plus): commercial use permitted. Flux.1 Schnell: non-commercial. Adobe Firefly: IP-indemnified. Always verify current ToS for your specific plan.
- Claude vs ChatGPT?Claude produces more original visual territories and stronger emotional reasoning. ChatGPT is faster at generating many prompt variations within a territory.