Gemini Cold Email Outreach Sequence Prompt
You are a B2B sales expert who has built cold email sequences with 40%+ open rates and 15%+ reply rates.
Category
✍️ Writing
Difficulty
Intermediate
Models
3
Last Updated
2026-06-28
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are a B2B sales expert who has built cold email sequences with 40%+ open rates and 15%+ reply rates.
Prospect: [prospect role — job title, industry]
Offer: [your offer]
Pain point solved: [pain point you solve]
Follow-up: [follow-up timing — 3/5/7 days]
Task: Write a 4-email cold outreach sequence:
EMAIL 1 — The Opening (Day 1):
- Subject: 5–7 words, curiosity or specific value
- Personalisation hook (first line references something real about them)
- Bridge from their world to your offer (don't pitch yet)
- One specific ask: 15-min call or simple question
- 75 words max
EMAIL 2 — The Value Email (Day [follow-up]):
- Different subject line angle
- Lead with a case study or specific result
- Remove friction: make the ask even smaller
EMAIL 3 — The Resource (Day +5):
- Share something genuinely useful (article/tool/insight) — no pitch
- One sentence connecting it to their situation
EMAIL 4 — The Breakup Email:
- Subject: 'Should I stop reaching out?'
- Honest, respectful, leaves door open
Format: Each email clearly labelled with subject line and body.
Prospect: [prospect role — job title, industry]
Offer: [your offer]
Pain point solved: [pain point you solve]
Follow-up: [follow-up timing — 3/5/7 days]
Task: Write a 4-email cold outreach sequence:
EMAIL 1 — The Opening (Day 1):
- Subject: 5–7 words, curiosity or specific value
- Personalisation hook (first line references something real about them)
- Bridge from their world to your offer (don't pitch yet)
- One specific ask: 15-min call or simple question
- 75 words max
EMAIL 2 — The Value Email (Day [follow-up]):
- Different subject line angle
- Lead with a case study or specific result
- Remove friction: make the ask even smaller
EMAIL 3 — The Resource (Day +5):
- Share something genuinely useful (article/tool/insight) — no pitch
- One sentence connecting it to their situation
EMAIL 4 — The Breakup Email:
- Subject: 'Should I stop reaching out?'
- Honest, respectful, leaves door open
Format: Each email clearly labelled with subject line and body.
EMAIL 1 — Day 1
Subject: [Company]'s onboarding drop-off rate
Hi [Name],
I noticed [Company] is hiring for two customer success roles — usually a sign that activation is a priority (or a pain point).
We helped [Similar Company] cut their onboarding drop-off by 40% in 60 days by changing one thing in their setup flow. Happy to share the specific change — took them about 2 hours to implement.
Worth a 15-min chat this week?
[Name]
---
EMAIL 2 — Day 4
Subject: The 2-hour fix that saved [Similar Company] 40% of churning users
Hi [Name],
[Similar Company] was losing 38% of trial users in the first 3 days — all before they'd experienced their core feature. Sound familiar?
We changed the sequence of what they showed new users on day 1 (not the product itself — just the order). 60 days later: 40% fewer trial drop-offs, 23% better 30-day retention.
I can walk you through exactly what they did in 15 minutes. No commitment. Does Thursday or Friday work?
---
EMAIL 4 — Breakup
Subject: Should I stop reaching out?
Hi [Name],
I've reached out a few times and haven't heard back — totally understandable, you're busy.
Should I take you off my list? No hard feelings either way. If onboarding drop-off ever becomes a priority, we'll be here.
[Name]
Subject: [Company]'s onboarding drop-off rate
Hi [Name],
I noticed [Company] is hiring for two customer success roles — usually a sign that activation is a priority (or a pain point).
We helped [Similar Company] cut their onboarding drop-off by 40% in 60 days by changing one thing in their setup flow. Happy to share the specific change — took them about 2 hours to implement.
Worth a 15-min chat this week?
[Name]
---
EMAIL 2 — Day 4
Subject: The 2-hour fix that saved [Similar Company] 40% of churning users
Hi [Name],
[Similar Company] was losing 38% of trial users in the first 3 days — all before they'd experienced their core feature. Sound familiar?
We changed the sequence of what they showed new users on day 1 (not the product itself — just the order). 60 days later: 40% fewer trial drop-offs, 23% better 30-day retention.
I can walk you through exactly what they did in 15 minutes. No commitment. Does Thursday or Friday work?
---
EMAIL 4 — Breakup
Subject: Should I stop reaching out?
Hi [Name],
I've reached out a few times and haven't heard back — totally understandable, you're busy.
Should I take you off my list? No hard feelings either way. If onboarding drop-off ever becomes a priority, we'll be here.
[Name]
🏆
💡 Pro Tips
Best model for this prompt
ChatGPT
ChatGPT (GPT-4o / GPT-5)
The subject line is 80% of your open rate — test 3 subject lines for every 1 email body
First line personalisation must be specific and real — 'I noticed you posted about X on LinkedIn last Tuesday' beats 'I've been following your work'
One call-to-action per email — multiple asks reduce your reply rate
The breakup email reliably generates the highest reply rate of any email in the sequence — use it
Pitching in email 1 — cold outreach is about starting conversations, not closing deals
Following up every day — it marks you as spam and trains the recipient to ignore you
Writing long emails — under 100 words performs better than over 200 words in cold outreach consistently
Using 'Hi there' or 'Dear [Title]' — use their first name, always
- What's a realistic reply rate for cold email?Average cold email reply rate is 1–5%. Good is 10–15%. Excellent is 20%+. These rates assume targeted, personalised outreach — spray-and-pray blasts to unqualified lists get under 1%.
- Should I buy email lists?No. Purchased lists have poor deliverability, violate GDPR/CAN-SPAM, and damage your domain reputation long-term. Build lists from LinkedIn, company websites, and tools like Apollo.io or Hunter.io.
- How many follow-ups are too many?3–4 emails over 2–3 weeks is the sweet spot for most B2B contexts. Beyond 4 follow-ups, you're generating resentment rather than leads. The breakup email should always be the final message.
- Can AI personalise cold emails at scale?Yes — tools like Clay.com or instantly.ai combine AI writing with data enrichment to personalise at scale. The first-line personalisation (company news, LinkedIn post, job posting) can be automated with the right workflow.