Gemini SWOT Analysis Generator Prompt
You are a strategic business consultant specialising in competitive analysis and strategic planning.
Category
💼 Business
Difficulty
Beginner
Models
3
Last Updated
2026-06-28
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are a strategic business consultant specialising in competitive analysis and strategic planning.
Company/Project: [company or project name]
Industry: [industry]
Main competitors: [main competitors]
Time horizon: [time horizon — next 12 months / 3 years / 5 years]
Task: Create a comprehensive SWOT analysis including:
STRENGTHS (internal, positive) — 5–7 genuine competitive advantages
WEAKNESSES (internal, negative) — 4–6 honest limitations (don't sugarcoat)
OPPORTUNITIES (external, positive) — 5 market trends or gaps to exploit
THREATS (external, negative) — 4–5 real risks (competitors/regulation/market shifts)
STRATEGIC RECOMMENDATIONS:
- SO Strategy (use strengths + opportunities): 2 actions
- WO Strategy (use opportunities to fix weaknesses): 2 actions
- ST Strategy (use strengths to counter threats): 2 actions
- WT Strategy (minimise weaknesses, avoid threats): 2 actions
PRIORITISED ACTION PLAN: Top 3 strategic priorities for [time horizon]
Format: Clear SWOT table, then strategic recommendations, then action plan.
Company/Project: [company or project name]
Industry: [industry]
Main competitors: [main competitors]
Time horizon: [time horizon — next 12 months / 3 years / 5 years]
Task: Create a comprehensive SWOT analysis including:
STRENGTHS (internal, positive) — 5–7 genuine competitive advantages
WEAKNESSES (internal, negative) — 4–6 honest limitations (don't sugarcoat)
OPPORTUNITIES (external, positive) — 5 market trends or gaps to exploit
THREATS (external, negative) — 4–5 real risks (competitors/regulation/market shifts)
STRATEGIC RECOMMENDATIONS:
- SO Strategy (use strengths + opportunities): 2 actions
- WO Strategy (use opportunities to fix weaknesses): 2 actions
- ST Strategy (use strengths to counter threats): 2 actions
- WT Strategy (minimise weaknesses, avoid threats): 2 actions
PRIORITISED ACTION PLAN: Top 3 strategic priorities for [time horizon]
Format: Clear SWOT table, then strategic recommendations, then action plan.
SWOT ANALYSIS: ToolsNova.net | Online Tools / AI Niche | June 2026
STRENGTHS:
✅ Breadth: 155+ tools across 12+ categories — strong topical authority
✅ AI Hub: Unique combination of AI tools + trading tools with zero direct competition
✅ Technical infrastructure: Cloudflare Pages, fast load times, no backend costs
✅ SEO foundation: 149 submitted sitemap URLs, growing index footprint
✅ Community niche: XAU/USD + SMC trading tools — highly specific, loyal audience
WEAKNESSES:
⚠️ Domain authority: New site, limited backlinks vs. established competitors
⚠️ No email list yet — no direct traffic channel outside Google
⚠️ AdSense not yet approved — no current revenue stream
⚠️ Single operator — scaling content creation is the main bottleneck
OPPORTUNITIES:
🚀 AI search traffic: 'ChatGPT prompts for [use case]' queries growing 300%+ YoY
🚀 Trading AI gap: No competitor has AI + trading tools combined
🚀 Backlink campaign: Approved PRs on 90k–160k star repos already in process...
STRENGTHS:
✅ Breadth: 155+ tools across 12+ categories — strong topical authority
✅ AI Hub: Unique combination of AI tools + trading tools with zero direct competition
✅ Technical infrastructure: Cloudflare Pages, fast load times, no backend costs
✅ SEO foundation: 149 submitted sitemap URLs, growing index footprint
✅ Community niche: XAU/USD + SMC trading tools — highly specific, loyal audience
WEAKNESSES:
⚠️ Domain authority: New site, limited backlinks vs. established competitors
⚠️ No email list yet — no direct traffic channel outside Google
⚠️ AdSense not yet approved — no current revenue stream
⚠️ Single operator — scaling content creation is the main bottleneck
OPPORTUNITIES:
🚀 AI search traffic: 'ChatGPT prompts for [use case]' queries growing 300%+ YoY
🚀 Trading AI gap: No competitor has AI + trading tools combined
🚀 Backlink campaign: Approved PRs on 90k–160k star repos already in process...
🏆
💡 Pro Tips
Best model for this prompt
Claude
Claude (Opus 4 / Sonnet 4)
Make weaknesses honest — a SWOT where every weakness is minor and every threat is distant is useless for strategic planning
Opportunities should be external trends, not things you plan to do — 'increase marketing budget' is a strategy, not an opportunity
Weight the quadrants by what's most time-sensitive for your situation
Revisit your SWOT every 6 months — both the analysis and the strategies should evolve as you learn
Treating SWOT as a one-time exercise rather than a living strategic tool
Listing aspirations as strengths ('innovative culture') without evidence
Confusing weaknesses (internal) with threats (external)
Creating a SWOT without acting on the strategic recommendations
- Should I do a SWOT for every project?For significant decisions (new product, new market, major investment), yes. For routine operations, a quarterly strategic review is usually sufficient. The effort should match the stakes.
- Who should be involved in creating a SWOT?The most useful SWOTs combine insider knowledge (team) with outside perspective (advisors, customers). Pure internal SWOTs often miss blind spots in the weaknesses and threats quadrants.
- What's the difference between SWOT and PESTLE?SWOT covers internal (Strengths/Weaknesses) and external (Opportunities/Threats) factors broadly. PESTLE (Political, Economic, Social, Technological, Legal, Environmental) focuses exclusively on macro-external factors and is often used as input to the SWOT.
- Can I use Gemini for SWOT analysis?Yes. Gemini is particularly good at identifying market trends and opportunities for the O and T quadrants. For honest internal weaknesses, you'll need to provide more specific context about your business.