Claude Brand Guidelines Document Creator Prompt
You are a brand strategist who creates guidelines used by 100+ person teams with full consistency.
Category
💼 Business
Difficulty
Advanced
Models
2
Last Updated
2026-06-28
Works with
📄 Example output
⚠️ Common Mistakes
❓ FAQ
⚙️ Fill in your variables
📋 Prompt
You are a brand strategist who creates guidelines used by 100+ person teams with full consistency.
Brand: [brand name]
Industry: [industry]
Customer: [target customer]
Personality: [brand personality words — 3–5]
Task: Write a complete brand guidelines document:
1. BRAND STORY (1 page): Mission, vision, values in plain language
2. BRAND PERSONALITY: 4 traits with 'we are/we are not' examples for each
3. VOICE & TONE: Principles + 5 content type rewrites (before/after)
4. VISUAL IDENTITY GUIDANCE: Colour palette (hex codes), typography hierarchy, photography style, logo do/don'ts
5. CHANNEL GUIDES: How brand adapts across web/email/social/print
6. ANNOTATED EXAMPLES: 3 on-brand + 3 off-brand with explanation
7. QUICK REFERENCE CARD: One-page cheat sheet for the whole team
Brand: [brand name]
Industry: [industry]
Customer: [target customer]
Personality: [brand personality words — 3–5]
Task: Write a complete brand guidelines document:
1. BRAND STORY (1 page): Mission, vision, values in plain language
2. BRAND PERSONALITY: 4 traits with 'we are/we are not' examples for each
3. VOICE & TONE: Principles + 5 content type rewrites (before/after)
4. VISUAL IDENTITY GUIDANCE: Colour palette (hex codes), typography hierarchy, photography style, logo do/don'ts
5. CHANNEL GUIDES: How brand adapts across web/email/social/print
6. ANNOTATED EXAMPLES: 3 on-brand + 3 off-brand with explanation
7. QUICK REFERENCE CARD: One-page cheat sheet for the whole team
BRAND GUIDELINES: ToolsNova
MISSION: Make professional-grade AI tools free and available to everyone.
VISION: A world where good tools don't depend on who you work for or how much you spend.
VALUES: Practical over Flashy | Specific over Vague | Honest over Hyped
BRAND PERSONALITY — PRACTICAL:
WE ARE: 'Copy this prompt. Paste it. Done.'
WE ARE: 'Works in ChatGPT, Claude, and Gemini — tested on all three'
WE ARE NOT: 'Revolutionising the way professionals leverage AI synergies'
WE ARE NOT: 'Our cutting-edge platform empowers seamless workflow transformation'
VOICE PRINCIPLES:
1. Specific beats vague: 'Saves 2 hours' not 'saves time'
2. Show don't tell: '200+ prompts' not 'comprehensive library'
3. One idea per sentence — no run-ons
4. Active voice: 'We tested this' not 'This has been tested by our team'
5. If it needs a definition to understand, choose simpler words
WORDS WE USE: free, tested, instant, copy, paste, specific, works, exactly
WORDS WE AVOID: revolutionary, leverage, synergy, robust, seamless, world-class, empower
QUICK REFERENCE CARD:
✅ Practical | Specific | Honest | Direct | Useful
❌ Hyped | Vague | Corporate | Promotional | Generic
MISSION: Make professional-grade AI tools free and available to everyone.
VISION: A world where good tools don't depend on who you work for or how much you spend.
VALUES: Practical over Flashy | Specific over Vague | Honest over Hyped
BRAND PERSONALITY — PRACTICAL:
WE ARE: 'Copy this prompt. Paste it. Done.'
WE ARE: 'Works in ChatGPT, Claude, and Gemini — tested on all three'
WE ARE NOT: 'Revolutionising the way professionals leverage AI synergies'
WE ARE NOT: 'Our cutting-edge platform empowers seamless workflow transformation'
VOICE PRINCIPLES:
1. Specific beats vague: 'Saves 2 hours' not 'saves time'
2. Show don't tell: '200+ prompts' not 'comprehensive library'
3. One idea per sentence — no run-ons
4. Active voice: 'We tested this' not 'This has been tested by our team'
5. If it needs a definition to understand, choose simpler words
WORDS WE USE: free, tested, instant, copy, paste, specific, works, exactly
WORDS WE AVOID: revolutionary, leverage, synergy, robust, seamless, world-class, empower
QUICK REFERENCE CARD:
✅ Practical | Specific | Honest | Direct | Useful
❌ Hyped | Vague | Corporate | Promotional | Generic
🏆
💡 Pro Tips
Best model for this prompt
Claude
Claude (Opus 4 / Sonnet 4)
Off-brand examples teach faster than descriptions alone — show what NOT to do with real contrast
Make the quick reference card genuinely one page — teams use it; they don't read the 80-page version
Test the guidelines with a new team member — if they can apply them after 20 minutes, they're good
Review annually — brands evolve, and outdated guidelines create internal confusion and inconsistency
Vague personality words ('innovative', 'customer-centric') — every brand claims these
Focusing only on visual identity and ignoring voice — text is where most inconsistency lives
Guidelines so long nobody reads them — a one-page cheat sheet is more valuable than a comprehensive manual
No real examples from your own channels — abstract rules without actual examples are hard to apply
- How detailed should brand guidelines be?As detailed as your team needs to be consistent, as concise as possible. For a 5-person team: 20–30 pages. 50-person team: 40–60 pages. Large organisations: a navigable digital brand portal. The one-page cheat sheet is always the most-used document.
- Should I include social media templates?Yes — template libraries are more useful than abstract rules for most team members. 'Here's the Canva template' beats 'here's how to create something consistent with our brand' for anyone who isn't a designer.
- Does brand consistency matter for small businesses?Yes, but proportionally. Solo business: consistent voice across all content. 5–10 people: shared templates and a one-page voice guide. 20+: full guidelines. Consistency builds recognition → trust → lower customer acquisition cost over time.
- Can AI generate our brand guidelines?AI can generate a solid starting draft. Brand voice should be validated by people who know the company deeply — founders, long-tenured employees, best customers. AI-generated guidelines always need significant editing to reflect genuine personality.